Loading... Please wait!

Loading... Please wait!
 

The heritage

Share
Enlarge image

Gioielleria Morini was born in Forte dei Marmi in the late Forties, with William Morini working as a watchmaker. Back then, the few watches on the market were not so reliable and they needed to be fixed quite often.

Boosted by the increasing wealth of Italian society and by the affluent classes that used to holiday there, the initial watchmaking business (a trade that was picked up by his son Antonio) was replaced by working as an agent of important watch like A. Lange & Sohne, Breguet, and jewellery brands.

During the years, the  the shop was relocated to the current address in Via Carducci 12.

Enlarge image
“I have always looked for items that could bring timeless values into our contemporary world.
Using new materials or technology we can read in a new light the classic jewelry"

Our customers are the force that drive our work, and give us all the feed back we need to make our philosophy become a beautiful, contemporary-classic jewel.
Enlarge image
Over the last few years the sons, Luca and Marco, have joined in teh family business.

Their gemmological studies combined with a passion for all the beautiful things have turned this job into something charming to be experienced day by day.